Why Stones Diamonds Continues to Focus on Natural Diamonds

At Stones Diamonds, our 54 years of experience have taught us to recognise passing trends and stay focused on what truly matters to our customers: great customer service, high quality, authenticity, and value. That’s why we stock natural diamonds and only offer lab-grown diamonds on request.


Recent insights from Business Insider confirm what we’ve known all along: the popularity of lab-grown diamonds is fading. Industry experts like Paul Zimnisky have pointed out that lab-grown diamonds, once hyped as a more affordable alternative to natural diamonds, are now losing their appeal. Oversupply has caused prices to drop significantly, with further declines of up to 80% predicted by analysts like Cormac Kinney.


Lab-grown diamonds were once seen as unique, but their mass availability has made them less special. More and more people are shifting back to natural diamonds because of their rarity and long-term value. Zimnisky even notes that couples are starting to replace their lab-grown diamonds with smaller, natural ones after realising the difference in value and significance.


At Stones Diamonds, we’ve always believed in the timeless beauty of natural diamonds. While lab-grown diamonds are affordable and meet the needs of some customers, especially younger couples, we knew the hype wouldn’t last. Trends come and go, but the appeal of a natural diamond endures.


We still appreciate the role lab-grown diamonds play in today’s market, which is why we offer them on request. However, our focus will always remain on providing high-quality, authentic natural diamonds that hold their value and meaning over time.


If you’d like to learn more or view our collection of natural or lab-grown diamonds, visit us in-store (Brisbane Arcade) or contact us today.

Source: Business Insider (2024), insights from Paul Zimnisky and Cormac Kinney. – https://markets.businessinsider.com/news/commodities/lab-grown-diamond-prices-engagement-rings-carat-value-outlook-jewelry-2024-2

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